2/13/2023 0 Comments Sony music center merge albums![]() The Symphony dashboard is like a pilot’s cockpit or command center to all things on the web pertaining to a specific artist or brand. “The present and future of music is audience data and understanding how to leverage it for optimum results. Described as a CRM for creators, Symphony streamlines the digital fan development process. Symphony enables the Integral a&r and team to focus on artist development and creative. Integral’s in-house analytics and advertising software known internally as “Symphony” powers and scales it’s artist campaigns by helping creators to take marketing action in addition to providing insight. The team of creative technologists has architected direct-to-fan solutions that enable artists to engage, analyze and monetize audiences intelligently. Since launching five years ago, Integral Studio has filled the need for design innovation in the music industry. Sony’s distribution channel, The Orchard, is taking advantage of this this new reality by announcing today that it will be partnering with digital artist services agency Integral Studio to help identify, develop, refine and incubate global acts. ![]() Digital consumption is on the rise: People are engaging with digital media 30% more since the pandemic started.
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